ByteDance Signs Strategic Cooperation Agreement with CCP's Police Force 公安部新闻宣传局与字节跳动战略合作签约

The Information and Propaganda Bureau of the Ministry of Public Security of signs a strategic cooperation agreement with ByteDance

 The ceremony of The National Public Security New Media Matrix Settling in Toutiao & Tiktok Held in Beijing

(Jennifer’s note: This is a full translation of the report of the “China Police Network” website at https://archive.vn/Ht63t. Photos and photo captions are obtained from the CCP’s police’s account on Sohu website at https://archive.vn/JHUSu)

(曾錚注：以下英文報導翻譯自「中國警察網」報導：https://archive.vn/Ht63t，圖片及圖片說明來自中共警察搜狐公衆號圖片報導： https://archive.vn/JHUSu）

China Police Net, Beijing, April 25, 2009 - On April 25, the Information and Propaganda Bureau of the Ministry of Public Security signed a strategic cooperation contract with ByteDance and a ceremony for the entry of the national public security new media matrix into Toutiao and Tiktok was held in Beijing, reports Shi Yang. 　　

中国警察网北京4月25日电 记者石杨报道：25日，公安部新闻宣传局与字节跳动战略合作签约暨全国公安新媒体矩阵入驻今日头条、抖音仪式在京举行。

On April 25, the Ministry of Public Security's Bureau of Public Information and Propaganda signed a strategic cooperation agreement with ByteDance and a ceremony was held in Beijing to mark the entry of the national public security new media matrix intoToutiao and TikTok. The entry of the national public security new media matrix marks the perfection of the multi-format, three-dimensional and multi-level communication matrix which has its own new App, as well as accounts at WeBo, WeChat, and TikTok. 4月25日，公安部新闻宣传局与字节跳动战略合作签约暨全国公安新媒体矩阵入驻今日头条、抖音仪式在京举行。此次全国公安新媒体矩阵入驻，标志着公安机关“两微一端”+“一抖”的多形态、立体化、多层级传播矩阵更加完善。

In recent years, public security organs around the world have taken the initiative to adapt to the profound changes in the ecology of public opinion, media communication patterns and reading habits of the audience in the era of all media, and actively promote the integration and development of public security media in the era of all media. Public security new media accounts have emerged a large number of professionals who love new media and make good use of them. As of April 2019, public security organs across the country have opened more than 50,000 various new media accounts, covering more than 100 million fans and nearly 100 billion annual readers, making it one of the largest and most scalable new media clusters for government affairs.

近年来，各地公安机关积极主动适应全媒体时代社会舆论生态、媒体传播格局和受众阅读习惯的深刻变化，积极推动全媒体时代公安媒体融合发展，充分运用新技术新平台新应用，创新传播方式手段，发好公安声音、讲好警察故事、树好队伍形象、密切警民关系，打造了一大批具有社会影响力的公安新媒体帐号，涌现出一大批热爱新媒体、善用新媒体的专业人才。截至2019年4月，全国公安机关共开设各类新媒体帐号超过5万个，覆盖粉丝规模过亿，年阅读量近千亿，是体量最大、最具规模的政务新媒体集群之一。

Address by Mr. Zhan Jun, Secretary of the Party Committee and Director of the Information and Propaganda Bureau of the Ministry of Public Security. 图：公安部新闻宣传局党委书记、局长战俊致辞

On the basis of complementary advantages, integration and cooperation, joint development and mutual benefit, the Information and Propaganda Bureau of the Ministry of Public Security and ByteDance signed a strategic cooperation framework agreement, aiming to give full play to the professional technology and platform advantages of Toutiao and Tiktok in big data analysis, accurate push, creative planning, etc., and integrate high-quality resources from both sides to further strengthen the public security new media professional capacity training and talent team. In addition, the company is also working to strengthen the creation and production of new media works for public security, improve the level of account operation and management, enhance the influence of the network and the right to speak online, further enhance the public security propaganda communication power and guidance influence public credibility, promote the public security organs media integration to develop in-depth, better serve the central work of public security and public security team construction, and create a good public opinion atmosphere for the development and progress of public security work in the new era.

此次公安部新闻宣传局与字节跳动科技有限公司本着优势互补、融和协作、共同发展、互利共赢的原则，签署战略合作框架协议，旨在充分发挥今日头条、抖音在大数据分析、精准推送、创意策划等方面的专业技术和平台优势，整合双方优质资源，进一步加强公安新媒体专业能力培养和人才队伍建设，加强公安新媒体作品创作生产，提高帐号运营管理水平，提升网络影响力和网上话语权，进一步提升公安宣传传播力引导力影响力公信力，推动公安机关媒体融合向纵深发展，更好地服务公安中心工作和公安队伍建设，为新时代公安工作发展进步营造良好舆论氛围。

Speech by Mr. Chen Zhifeng , Vice President of ByteDance 字节跳动公司副总裁陈志锋致辞

Reporters learned at the meeting, under the framework of strategic cooperation, the Information and Propaganda Bureau of the Ministry of Public Security will continue to improve the accounts of the Ministry of Public Security at Toutiao, and Tiktok, organize police officers from the department of traffic control, network security, criminal investigation and other multi-police matrices to open accounts at  Toutiao , and Tiktok. Geographically, police accounts at Toutiao should cover all four levels including ministry, bureau, city and county. Accounts at Tiktok should provide full coverage at local municipal level, to form the national public security Today’s Headlins+Tiktok multi-format, three-dimensional, multi-level communication matrix. In light of the major decisions and deployments of the Central Committee and the Party Committee of the Ministry and the central work of the public security organs, as well as important propaganda nodes, significant advanced and typical, the two sides jointly plan positive energy theme of the Tiktok challenge and micro-topic topics, mobilizing the national public security Toutiao and Tiktok matrix power to focus on the release of relevant thematic content, forming a convergence effect to maximize the dissemination effect. In addition, in-depth cooperation with the Public Security Ministry should be strengthened. At the same time, the two parties will jointly plan offline activities.

记者在会上了解到，在战略合作框架下，公安部新闻宣传局将不断完善全国公安头条号和抖音号矩阵，组织交管、网安、刑侦等多警种矩阵入驻，从地域上组建头条号部、局、市、县四级全覆盖，抖音号地市级全覆盖，形成全国公安头条+抖音的多形态、立体化、多层级传播矩阵。结合中央和部党委重大决策部署和公安机关中心工作，以及重要宣传节点、重大先进典型，双方共同策划正能量主题的抖音挑战赛和微话题专题，调动全国公安头条和抖音矩阵力量，集中发布相关主题内容，形成聚合效应，达到最大化的传播效果。此外，还加强与公安业务深度合作，共同策划线下活动。

Gao Chao, Deputy Director of the Ministry of Public Security's Bureau of Public Information and Propaganda, and Chen Zhifeng, Vice President of ByteDance, signed a strategic cooperation agreement between the Ministry of Public Security's Bureau of Public Information and Beijing ByteDance Technology Co. 公安部新闻宣传局副局长高潮和字节跳动副总裁陈志锋，共同签署公安部新闻宣传局与北京字节跳动科技有限公司战略合作协议

Zhan Jun, Secretary of the Party Committee and Director of the Ministry of Public Security's Bureau of Information and Propaganda, and Chen Zhifeng, Vice President of ByteDance, announce the entry of the national public security new media matrix into Toutiao and TikTok. 公安部新闻宣传局党委书记、局长战俊与字节跳动副总裁陈志锋共同宣布全国公安新媒体矩阵入驻今日头条、抖音

The Most Influential Police TikTok Short Video Representative "Beijing SWAT" shared the operation experience with the person in charge of operation 最具影响力警务抖音短视频代表“北京SWAT”运营负责人分享运营经验

The most influential police TikTok account "Siping Police" operation manager shares operating experience 最具影响力警务抖音号代表“四平警事”运营负责人分享运营经验